On Tuesday at 00.01 GMT, me and all my fellow tennis traders have a unique opportunity. We can change the face of tennis on the betting exchanges. I know that some of you will be sitting there thinking 'It won't happen' but I say that it is exactly that sort of negative attitude that has us in the position we are in today, whereby we are getting shafted for up to 60% of our hard-earned profit.
OK, I can understand that people have been reluctant to be the first to make the switch to Betdaq and put up prices to set markets - too much effort for not enough reward, right? Especially when you are just a small fish, with a small bank, who isn't likely to hit the PC for years.
But now, you've been given an ultimatum by Betfair - give up almost a whole day's tennis trading (8 hours at least and who is to say it won't go on for longer) or go elsewhere. They think you won't be going anywhere, which is exactly why they've chosen to do this 'essential maintenance' directly through the tennis schedule. Do you think they would plan this outage during a busy horse racing afternoon or a couple of Premier League matches? Hell no! No other sport is going to be affected quite as badly as tennis, which shows just how much disregard is being shown towards us.
However you look at it, this does have one massive advantage for all us tennis traders - a window of opportunity. As usual, Betdaq don't appear to have cottoned onto this opening (can't see any promotion at all on their site regarding tennis on Tuesday - they should have me on their marketing team!), so it's up to us to make a difference. But we can be the first sport to really tip the balance in Betdaq's favour. All we have to do is make a small effort and try out Betdaq for a few hours on Tuesday morning. If liquidity looks good (and it WILL look good if EVERYONE who would normally have traded on Betunfair that night, makes the move) then it's a case of keeping things as they are - stay on Betdaq.
It really is that simple. But it won't work unless everyone (big and small players) make the effort. Us tennis traders can be heroes this Tuesday January 11th - BETDAQ DAY. Don't sit there and do nothing, like a mug.
Off-court Beauty: world number 18 Dominica Cibulkova of Slovakia: